Welcome to the St Augustine Store!

The Soft Shirt Place is the home of a range of unique and imaginative apparel bought you from the heart of the Ancient City, FL.

Bored of the usual boring souvenir t-shirts that can be purchased anywhere, we decided to produce designs that speak to people around the world.

We pride ourselves on offering CHOICE to our customers. Any of the designs you see on this site can be put on any one of 30 different colors of shirt, and it is easy to make your selections!


All of our designs are drawn in-house and are only available on this website, and at special prices in our retail store in the Heritage Walk Mall on St George Street, St Augustine.

To find us on Google maps, and check our up to date opening hours, Click here